Archive for the ‘captain birdseye’ Category
John Hewer (R.I.P.)
Hi everyone,It is my sad duty to report the death of John Hewer – better known as the famous Captain Birdseye from Birdseye’s fish fingers television adverts that were aired from 1967 – 1998. The actor (who never ever actually had a beard) also touted starring opposite Julie Andrews in the stage play “the Boy Friend” on Broadway as one of the proudest moments of his career.
Hewer was born in either 1921 or 1922 and thanks to the fish-finger adverts and his catchphrase, “only the best for the captain’s table”, became one of the most recognisable icons of the 20th century.
When the brand character was temporarily axed in the early seventies, the Times ran a specialised obituary in their newspaper, but it wasn’t until after his wife passed away in 1998 that he finally decided to step down from the role.
He was eventually replaced later that year by Thomas Prescod, who played the role as a young rugged unkempt sailor, but unfortunately Birdseye’s attempt to regenerate the brand failed and have since taken a more ‘contemporary’ direction with regards to advertising their popular brand of fish fingers.
John Hewer was 86.
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